The Moon Room

A Community Forum on Guilford College Faculty Life

Admissions Committee Minutes, May 9, 2016

June 7th, 2016

Ad hoc Admission Committee Meeting

May 9, 2016, 8:30-9:30 a.m., Bauman 210-C

Attending: Steve Shapiro, professor of physics, Michael Dutch, professor of business management, David Hildreth, professor of education studies, Kami Rowan, associate professor of music, Garland Granger, associate professor of accounting, Holly Peterson, assistant professor of Geology, Arlene Cash, vice president for enrollment management, Erin Kelly, director of admission, Cyndie Basinger, assistant to vice president for enrollment management

Steve opened the meeting with a moment of silence.  The agenda continued the discussion on enrollment planning and possibly determine a committee chair for the next academic year.

The committee asked what we can do to assist in enrollment planning.  Arlene envisions this committee working on the admission component of the total enrollment plan.  Other groups are working on the retention and academic success components.  The committee is asked to help craft an internal enrollment vision statement.

The College Mission statement found both online and in the Academic Catalog was distributed to serve as a starting point for drafting an enrollment vision statement.  The committee suggests senior leadership revisit some of the language in the Mission statement including the sentences, “We are not perfect at this.” And, “We are a community at best in a perpetual state of becoming.”  It was suggested deleting the term “somewhat paradoxically” in the final paragraph.

 

The committee discussed the following draft internal enrollment vision statement: We will increase enrollment to support a more vibrant and creative learning community that is financially viable for the institution and enhance the academic profile of our student body.  Words shared were creative, active, engaged, supporting the viability of the institution, enhancing the profile.  A complete statement should incorporate the core values.  Arlene will continue to refine the vision statement.

It would be determined later what specifics are included in the academic profile such as geographic region, socio-economic factors, diversity, etc.  Also to be determined are specific goals and the timeframe for achievement.  Growth in enrollment (ultimate capacity) incorporates many factors including housing, budgeting, athletic recruiting and retention rates.   Separate goals for CCE may need to be developed.

Arlene will create a Google site for people to add suggestions to help inform goals.  Arlene could also post on the site throughout the summer any analyses that are completed, ASQ data and admitted student number updates.

We will wait until the first meeting this fall to decide on the committee chair.

The meeting was adjourned with a moment of silence.  Arlene will arrange for a poll to be sent out in the late summer or early fall to set the first meeting in the fall for the Enrollment Committee.

Admissions Committee Minutes

April 8th, 2016

Ad hoc Admission Committee Meeting

March 28, 2016

8:30-9:30 a.m., Bauman 210-C

Attending: Steve Shapiro, professor of physics, Michael Dutch, professor of business management, David Hildreth, professor of education studies, Kami Rowan, associate professor of music, Jeannine Harrell, student representative (traditional), Arlene Cash, vice president for enrollment management, Cyndie Basinger, assistant to vice president for enrollment management

Steve opened the meeting with a moment of silence.   Today’s agenda is to review the Junior Open House and visions of Guilford College using the U.S. News & World Report profile.

Over 90% of registrants attended Junior Visit Day on Friday, March 25.  The high attendance rate helped boost the overall campus excitement with lots of visitors.   Visit numbers increased due to increased marketing to juniors, and once registered for the visit, counselors and students called to express excitement about meeting them on campus.  

The Guilford Campus Experience highlighted five different stops.  There was concern regarding large tour groups.  This was purposely designed for this particular group as an opportunity to have conversations with other visitors and tour guides.  The incentive is for juniors to return to campus for the customized campus tour.

The Academic Fair was again held in the library.  Two or three faculty (or their designee) were late in staffing their table so tour guides with the appropriate major stepped in to greet visitors.  The new table signs added a professional look and plan are to design mini-handouts (not major sheets) for future academic fairs.  During the next budget year we will have name badges for faculty.

Having two lines for lunch, one in the cafeteria and one in the Gilmer Room helped with the high-visit volume.  Faculty need to be mindful of the mini mock class time allotment so as not to back up sessions following the class.  Arlene will research possible early admission incentives for those who commit and attended the Junior Visit Day.

Finally, ad hoc committee members should ask faculty in their division for feedback about the Junior Visit Day and send it to Arlene.

Arlene spoke about enrollment planning and how it is much bigger than the ad hoc committee – it encompasses the entire campus.  The focus is on recruitment, student success and co-curricular engagement.

Her enrollment plans include maintaining our profile and numbers and then grow this by 20 new traditional students.  We are placing an emphasis on transfer students, maintaining geographic diversity and looking at the academic record (transcripts) and strong writing skills.  Our published application deadline will remain February 15. We will not set guidelines based on SAT/ACT scores since we will continue to be test optional.  This is the first year that portfolios were scored and Arlene will be interested in seeing the relevance of this grid and students’ academic success at Guilford in two or three years.  About 30-40% of prospective students choose the portfolio option for their application. (correction: 25%)

Once committed to Guilford, students are asked to write an essay with a prompt over the summer for English placement in the fall.  Some students do not complete this step which causes students who excel in writing to be placed in a lower level class and others who should be placed in a remedial class into a higher level class.  This “misplacement” causes frustration for both the student and the faculty member and possibly leads to transferring or withdrawal.

Orientation sessions this summer will now be administered by Admission to continue the positive relationship with newly admitted students.  Arlene would like to think about creative ways to make the English essay a fun experience, not a homework assignment, while students are at Orientation thereby helping to foster an appropriate English placement in the beginning.

Kami, David, Michael, Steve and Jeanine shared their vision of Guilford in five years.  Consistent themes were affordable tuition, unique programs, increased endowment, low faculty to student ratio, defining Quaker, volunteerism, campus setting and location, and increased four year graduation and retention rates.  

Guilford’s profile in the U.S. News & World Report, College Confidential, Peterson’s and Princeton Review may be outdated and not written with a marketing mindset.  These all need to be updated and Arlene will work closely with Marketing to get this done with correct data.  College Confidential is especially important since it is favored by high school guidance offices.

The meeting was adjourned.  The next meeting is scheduled for April 25 at 8:30 a.m. in Bauman 210-C.

 

Admission Committee Minutes, March 7, 2016

March 11th, 2016

Ad hoc Admission Committee Meeting

March 7, 2016

8:30-9:30 a.m., Bauman 210-C

Attending: Steve Shapiro, professor of physics, Michael Dutch, professor of business management, David Hildreth, professor of education studies, Kami Rowan, associate professor of music, Jeannine Harrell, student representative (traditional), Arlene Cash, vice president for enrollment management, Erin Kelly, director of admission, Cyndie Basinger, assistant to vice president for enrollment management

Steve opened the meeting with a moment of silence.   Today’s meeting focus is on the National Science Foundation S-STEM Grant application, updates from Enrollment, and beginning steps to assist with creating a strategic enrollment plan.

Plans are to apply for a S-STEM grant for student scholarships to increase enrollment and participation in the natural sciences for underrepresented groups.  STEM grants on average are $600,000 over a 5-year period ($120,000 per year).  Steve is gathering information on amounts needed for scholarships and program support.

Questions discussed were how many students to bring into the program and what constitutes an attractive scholarship amount.  Arlene said a handful of students (3-4) could be admitted with a yearly scholarship of $10,000 (up to four years) which would be appealing.  Or, another model would be to look at community college transfer students who would only need 2-years of scholarship dollars. This model would allow us to build cohort numbers and cover program support.  By partnering with community colleges, Guilford would be able to tap into a set of students with natural science aspirations and strengthen our relationship with these schools.

The current planning team Steve Shapiro, Holly Peterson and Christine Stracey Richard are also looking at successful student transition options, bridge programs, retention planning and post-graduation preparation.

We have seen an 8% increase in completed applications for traditional students for Fall 2016.  Financial aid award letters were sent out and early indications are these award letters were well received.  The next steps are for admission and financial aid counselors to contact students to answer any questions.  We should start seeing deposit numbers increasing.  We are hopeful for 340 incoming first year students this fall.

The next admission event is Junior Open House on March 25.  As of this date, 103 students are registered.   We will contact students to see who may want to stay for lunch to determine if faculty may need to meet informally during lunch time with interested juniors.

The first stage in creating a strategic enrollment plan is gathering information.  Arlene will send an outline to the ad hoc committee she has used in designing an enrollment plan.  Using similar indicators as the U.S. News and World Report, the committee is asked to envision what Guilford could look like in five years.  Think idealistically but keep financial stability in mind.  Please bring your “homework” to the next meeting.

The meeting was adjourned.  The next meeting is scheduled for March 28 at 8:30 a.m. in Bauman 210-C.

 

Admission Committee Minutes, February 22, 2016

March 11th, 2016

Ad hoc Admission Committee Meeting

February 22, 2016

8:30-9:30 a.m., Bauman 210-C

Attending: Michael Dutch, professor of business management, David Hildreth, professor of education studies, Kami Rowan, associate professor of music, Heather Hayton, professor of English, Arlene Cash, vice president for enrollment management, Cyndie Basinger, assistant to vice president for enrollment management

Arlene opened the meeting with a moment of silence.  She had previously shared the Credo Admitted Student Research In-State/Out-of-State dated January 22, 2016 for the committee’s review.

Overall, Arlene did not feel the research had a large enough survey sample and has no confidence in the methodology.  She is not yet finding this data to be useful.  Also, the survey was done in July which is well past the time when students are making their college choices.

We will be doing another study with College Board in May 2016.

It was noted that 80% of out-of-state students chose to attend college closer to home.  Arlene said this reflects a national socio/economic trend and is not unusual.  Both Kami and David suggested highlighting to out-of-state potential students the many opportunities the Greensboro area has to offer in a packet of information or inclusive information on the website.  Links to some possible attractions include:  Civil Rights Museum, Geeksboro, Grasshoppers Stadium, Aquatic Center, Tanger Performing Arts Center, Scuppernongs, Green Bean, and Downtown Greenway.

We also need to market ourselves better to parents sharing that Greensboro is the 80th largest city in the U.S. with a 2.5 million metro population; however, we are a college town that is small enough to be safe yet large enough to offer numerous amenities.

Regardless of the area offerings, transportation from Guilford College is problematic.  We should discuss options to provide convenient transportation for students especially in light of the new general education redesign focusing on community-based learning.

Another concern is students who chose to not attend Guilford perceived another institution to have a stronger reputation.  This is worrisome for both in-state and out-of-state students.  Michael believes Guilford has some name recognition, at least in the adult market, and we should stoke up our reputation with marketing, possibly with two billboards along I 40.  Perception is everything.  High Point University is an example of a college not afraid to tout their own horn, although academically they are not as strong as Guilford.  Elon University is another example of an institution that marketed themselves while strengthening their academic reputation.

Arlene said we benefit from proximity to other colleges (both Elon and HPU) for families stopping by to visit Guilford while they are in the area. The campus visit experience can be a game changer for students.

To look at advertising options, Marketing and Admission recently visited PTI Airport to look at high visibility spaces.  There are spots available for free advertising about events open to the public; EMF and TEDx events on campus could qualify.

Enrollment is conducting research and collecting data to better inform us as we maximize our yield on our current prospective students, along with getting more students in the funnel for the future.    Enrollment is creating an Outcomes piece to send to parents (highlighting the return on their investment), counselors are calling all students and coaching them in the admission process, financial aid letters are being released earlier, and we are working on building our social media presence through Facebook, Snapchat, Twitter and Instagram.

Arlene is encouraged to share Enrollment initiatives with faculty either at an upcoming faculty meeting, a document post on the Moon Room and/or make information available for Division Meetings.  Certainly updates can be shared at the Opening Community Meeting in August.

Kami thanked Arlene for sharing these initiatives.  Everyone is eager to hear a vision and get behind a leader.  Arlene welcomes any opportunity to continue the conversation.

The meeting was adjourned.  The next meeting is scheduled for March 7 at 8:30 a.m. in Bauman 210-C.

 

Ad hoc Admission Committee Minutes, February 8, 2016

February 21st, 2016

Ad hoc Admission Committee Meeting

February 8, 2016

8:30-9:30 a.m., Bauman 210-C

Attending: Steve Shapiro, professor of physics, Michael Dutch, professor of business management, David Hildreth, professor of education studies, Kami Rowan, associate professor of music, Heather Hayton, professor of English, Arlene Cash, vice president for enrollment management, Jeannine Harrell, student representative (traditional), Cyndie Basinger, assistant to vice president for enrollment management

Steve opened the meeting with a moment of silence.  Since Fall 2014, the Ad hoc Admission Committee has worked to facilitate communication between faculty and Enrollment Management.  The committee was formed from a perceived disconnect between faculty and the work of admission.

Today’s discussion focused on whether the group would like to proceed with the proposal to the Clerk’s Committee for standing committee approval.  If so, this proposal would be sent to the full faculty for the March meeting.  Steve suggested the sooner this is sent to Clerk’s Committee the better to allow for any questions that may need to be addressed.

Comments included:

  • Ad hoc status for the long term would result in less than optimal results.
  • Is it possible to merge this group into existing faculty committees for efficiencies sake given the recent committee reductions? If so, the focus would not always be on enrollment and retention.
  • Enrollment Management needs faculty to serve in an advisory role/partnership to develop a strategic enrollment plan. This committee is ideal since it encompasses a broad range of faculty who bring input from other departments/divisions.
  • Without a set committee focused on enrollment, Enrollment Management would need to gather ideas/research from department meetings, division meetings and other faculty committees along with individual appointments.
  • The advantage of this committee is the shared knowledge and expertise overtime about enrollment and retention processes, which is then communicated to the faculty at large. If the ad hoc group is absorbed into another committee, that advantage is lost.
  • The ad hoc committee has built momentum on campus and formed a needed relationship between admission and faculty. This momentum is crucial during this time of transition as we build our enrollment and increase retention.
  • The continuity of existing faculty from the ad hoc group would benefit the standing committee.
  • As we develop a new general education curriculum, that committee needs to be informed on what is marketable to high school students.

Heather and Steve gave background information on research they did three to four years ago about athletic recruiting and academics.  The research indicated that athletic recruiting was successful due to direct interaction with students and coaches and time spent building relationships.  This resulted in exploring ideas on how that strategy may be applied to academic departments and student recruitment.  The result was a plan (commonly called road runners) that would hire recent graduates who would then recruit by academic discipline.

Another idea generated was to use Faculty Fellows to visit high schools and act as mentors to visiting students.  This could be presented as an option whereby faculty who were interested in the program would receive a course release.

By consensus, it was agreed to pursue a standing Enrollment Committee.  Steve will update the draft memorandum to the Clerk’s Committee with comments from this discussion and send it to the group for review.

The meeting was adjourned.  The next meeting is scheduled for February 22 at 8:30 a.m. in Bauman 210-C.

 

Admissions Committee Minutes, November 16, 2015

November 29th, 2015

Ad hoc Admission Committee Meeting

November 16, 2015

8:30-9:30 a.m., Career Center, King 108

Attending: Steve Shapiro, professor of physics, Michael Dutch, professor of business management, Alfonso Abad Mancheno, associate professor of foreign languages, David Hildreth, professor of education studies, Arlene Cash, vice president for enrollment management, Erin Kelly, director of admission, Cyndie Basinger, assistant to vice president for enrollment management

Steve opened the meeting with a moment of silence.  The discussion reviewed the recent Admission Open House on Sunday and Monday, November 8-9 and non-matriculant research prepared by Credo.

Overall response by faculty to the recent Open House was positive.  Lunch in the cafeteria appeared less organized than the October 23 event.  Faculty and students were not sure whether they should go to the Gilmer Room or eat in the main dining hall.  Also, table tents with names and departments would be helpful for faculty we know plan to meet students for lunch.

The library location for the academic department fair continues to be popular. Suggestions for improvement to the fair include clustering tables by division and providing maps for faculty and students.  Magnetic name badges for faculty with academic credentials would add a professional look and be well received.  Arlene would like larger first name font with academic program information added.

Invites to the fair will be sent to department chairs and copied to the division heads.  Where gaps by departments exist, division chairs will be asked to help fill in the blanks.

It would be helpful for all faculty and staff to see the schedule of activities in advance.  Possibly include an announcement in the Buzz with a link to the day(s) activities.  In addition, a short email with bullet points of call to action items for faculty could be sent to the department chair.

Hosting the event on a weekday gave families the chance to see current students mixing between classes, interacting at lunch, and class sessions.  There will continue to be positive energy from faculty if we can continue to host these events on a weekday.

Erin encourages faculty to help plan dates for next year’s Open House events.  The first Open House will be held during Homecoming on October 1, 2016.

Open house follow-up includes a hand written note from a tour guide, a phone call from an admission counselor and a thank you email for visiting.  The email is sent to parents and students with a link to Survey Monkey to provide feedback.  Comments from the November Open House indicated that the classroom experience and academic fair provided a good sense of how academic life works at the College.  The majority of respondents were more interested in Guilford after their visit.

Steve spoke to a parent who is experienced in the college search process.  His comments were that Guilford stood out from the rest of the schools he’s visited due to the Quaker ethos on campus and the faculty interaction felt genuine.  It made for a memorable visit for the family.

Next year, Erin plans to provide more activities for overnight students and more parent activities for Monday Open Houses.  She would also like to include more experiential learning experiences for class options.  She felt the academic fair in the library and offering a mega tour were positive changes for the programs.  David suggested offering time for parents to have coffee with faculty. Steve suggested timing Open Houses with other campus events such as an astronomy event or theatre production, and encouraging student organizations to host activities during afternoon hours.   Erin is working on incorporating these suggestions for spring.

Arlene presented research from the recent Credo review for 2014-2015.  These results were shared at the Budget Committee to help inform the discussion on tuition and room & board.

Almost 60% of non-matriculants are attending other private colleges.  Ninety-two percent of students would have enrolled if they had received greater than $6,000 in additional aid.  Financial and fit were reasons 25% of students said they chose to not attend.  What we need to do is help students see ways they can fit at Guilford.  Utilizing student organizations to host activities during open houses may offer prospective students opportunities to see how they too can fit at Guilford.

Comments from the research point to concerns stemming from the negative publicity over the budget deficit and faculty cuts, customer service, financial aid, and facilities.

A reduction in tuition can be perceived as desperate so we need to do a better job to educate families about the actual cost of a Guilford education.  While CCE students pay less, we don’t advertise the reduced price.  Arlene would like to be straight forward with adult pricing strategies.  If adults pay less to help Guilford serve our community, why not other underserved groups?

Arlene is in the process of designing a scholar program for merit scholarships.  The program will incorporate funding with a programmatic aspect.  Scholars would receive merit aid and value such as shadowing or working in their area of interest.  As an example, the Presidential Award would be called Mendenhall Scholarship for Integrity and students presented this award would be known as Mendenhall Scholars.  This program is similar to what David is working on with the President for Education Scholars.

The next meeting is November 30 at 8:30 a.m. in King 108.

 

 

Admissions Committee minutes, September 28, 2015

November 4th, 2015

Ad hoc Admission Committee Meeting

September 28, 2015

8:30-9:30 a.m., Career Center, King 108

Attending: Steve Shapiro, professor of physics, Michael Dutch, professor of business management, Alfonso Abad Mancheno, associate professor of foreign languages, David Hildreth, professor of education studies, Kami Rowan, associate professor of music, Arlene Cash, vice president for enrollment management, Cyndie Basinger, assistant to vice president for enrollment management, Jeannine Harrell, Admission tour guide, and Erin Kelly, director of admission

Steve opened the meeting and reviewed the agenda.  The Clerk’s Committee will meet tomorrow to review the request for Arlene to share information about changes in Admission and for fall open houses at the full Faculty Meeting on Wednesday, Oct. 7.  Steve anticipates this will be approved and will confirm with Arlene following the meeting.

The campus visit experience was discussed.  Based on a personal experience last year, the initial reaction was less than favorable.  Items shared were:

  • Information session had already started when they arrived at their scheduled time
  • The counselor read from notes which were placed on the floor
  • The slideshow on the screen was out of date
  • Information shared indicated most majors take 5 years to complete; Education was highlighted
  • No discussion on why they should attend Guilford; little information on academics or student involvement opportunities
  • Slack follow-up after the visit
  • Dorm room was messy and no other room was shown as a comparison
  • Comment made was, “If I didn’t know Guilford already, I would have left after the presentation.”

Positives were:

  • Tour guide was spectacular
  • Parking and welcome sign
  • Admission counselor was great once the student was connected to him
  • Basketball coach was welcoming

Another person who visited a year prior had a positive experience.  

The communication flow needs to be addressed from automated emails to the admission package and financial aid letter timing.  All communications need to be timely, accurate and personal.  

Arlene said the Admission focus is on communicating the academic rigor and affordability for students.  The Open House events and tours are now designed to send a strong academic message.   She said we have used the Hobsons’ software poorly and need to invest in training for staff.  It has basically been used for mail merging and not to its full potential.  The information video has been replaced with five YouTube videos about Guilford.  

Roger Degerman is helping collect alumni stories from a broad-range of ages and breadth of experiences.  We would like to collect information that is attractive to parents and share outcomes, such as Quake Talks.  

Faculty can help by sharing information about their graduates over the years, not just recent alumni.  Alumni Office should be able to also provide contact information.  Between alumni and faculty connections, we can gather an array of information ranging from top CEOs to meaningful volunteer work that alumni are engaged in in their communities.  

It was suggested using Hobsons to send periodic e-newsletters to graduates by academic departments.  If faculty could provide facts, Marketing could then draft and send an informative and interesting communication.  

Admission should be aware of where exciting things happen on campus based on major of interest.  Beth Rushing is working to make sure key departments are represented at the Open House informational fair.  Arlene will draft a memo to division chairs informing them of the opportunities for connecting with students during the Oct. 23 Open House.  She will send this to Steve for distribution.

The next meeting will be October 26 at 8:30 a.m. in King 108.  

Admissions Committee Minutes, October 26, 2015

October 29th, 2015

Ad hoc Admission Committee Meeting

October 26, 2015

8:30-9:30 a.m., Career Center, King 108

Attending: Steve Shapiro, professor of physics, Michael Dutch, professor of business management, Alfonso Abad Mancheno, associate professor of foreign languages, David Hildreth, professor of education studies, Kami Rowan, associate professor of music, Arlene Cash, vice president for enrollment management, Cyndie Basinger, assistant to vice president for enrollment management, Jeannine Harrell, student representative (traditional)

Steve opened the meeting with a moment of silence.  The discussion reviewed the recent Admission Open House on Friday, Oct. 23.

Overall response by faculty was positive.  The library location for the academic department fair was well received as well as lunch in the Gilmer Room.  Prospective students were able to experience both the good energy in the main dining hall and a favorable space for conversation with faculty and staff.

Several faculty members spoke to families during the fair and lunch about other departments based on the student’s interest and the college as a whole.  These organic types of conversations show the interconnectivity of the curriculum.  Faculty also connected students to others as appropriate. Arlene said these conversations are critical and thanked everyone for their outreach.

Suggestions for improvement to the fair include clustering tables by division and providing maps for faculty and students.  Magnetic name badges for faculty would add a professional look and be well received.  Arlene would like larger first name font with academic program information added.  She will speak with Marketing about the redesign and bring mock examples to the Ad hoc committee.  It was suggested painting the white PVC pipe stands in the college’s colors.

Invites to the fair will be sent to department chairs and copied to the division heads.  Where gaps by departments exist, division chairs will be asked to help fill in the blanks.  A communication tree will be developed to streamline emails to faculty.

Hosting the event on a weekday gave families the chance to see current students mixing between classes, interacting at lunch, and outside class sessions.  There will continue to be positive energy from faculty if we can continue to host these events on a weekday.

Mixing students at lunch instead of clustering worked well.  If faculty would like, they could bring a table card with their name and department on it and move that around as they mingle at lunch tables.

Tour guide expectations were a little less organized this time.  The Frank Family Science Center tour went well although the time allotted was not long enough for departments.  Suggestion is to expand the time from 1:30 p.m. to 3 p.m.

Surveys were sent to students and families for their feedback.  Arlene will share the results with the committee.

Plans for the next Open House November 8-9 are incomplete.  Erin Kelly is developing the program.  If faculty is asked to participate on Sunday, notifications should be sent immediately.  Also, calendar dates and what might be expected for future Open Houses should be sent to all participants.

Not all Open Houses are equal.  Arlene will provide the linear reasoning for students in their development process and the logic behind Open House plans.

Fall Open Houses are to encourage students to apply.  Students are thinking about what majors are offered in their interest, the classroom experience, admission process and financial aid.  In late fall to early winter, the Open House is designed for students who have applied and/or are admitted.  The focus is on global engagement, internships and career outcomes.  The spring Open House is designed to appeal to students’ hearts and social engagement.  Students want to see ‘butterflies, experience warm temperatures, hear music and forge a deeper relationship’ with faculty and community members.

Ad hoc committee members are encouraged to share information learned at these committee meetings with their division.

The next two meetings will be November 16 and November 30 at 8:30 a.m.  Plans are to continue to meet in King 108.

 

Admissions Committee Minutes, September 21, 2015

October 21st, 2015

Ad hoc Admission Committee Meeting

September 21, 2015

8:30-9:30 a.m., Career Center, King 108

Attending: Steve Shapiro, professor of physics, Barb Boyette, assistant academic dean, Michael Dutch, professor of business management, Alfonso Abad Mancheno, associate professor of foreign languages, David Hildreth, professor of education studies, Kami Rowan, associate professor of music, Arlene Cash, vice president for enrollment management, Cyndie Basinger, assistant to vice president for enrollment management

Steve opened the meeting and reviewed the agenda.  He has asked Molly Anne Marcotte to seek a traditional student representative to the committee for their insight.  Arlene will contact Steve Moran, CCE SGA Advisor, for a CCE student representative.

Initial review of Saturday’s Open House was favorable.  Faculty comments indicated that Hege Library was preferable for the academic fair versus Ragan-Brown Gym.  It was suggested that the major sheet handouts for the tables are not visually appealing and could use a marketing touch.  Roger Degerman and Arlene will meet and look at options including a brochure for each major that is attractive and gives concise, yet essential information for parents and students.

Using the whole library (opening session in the Carnegie Room and table stations for the academic fair) worked very well.  Seating in the Carnegie Room was at capacity (180 chairs) and may prove challenging for the October 23 Open House.  Admission was and will continue to be more aggressive in outreach to registrants.  We could do standing room only or cap attendance and encourage visitors to sign up for the November Open House.  Arlene said presenting the best of Guilford trumps making adjustments.  It is better to do things well than not show our best.

Several ideas were discussed, including:

  • Cycle the welcome session into two parts and stay in Hege Library. Kami felt while smaller sessions add a more intimate feel, there is a sense of high energy with a larger group.
  • Move the welcome to Joseph M. Bryan, Jr. Auditorium although seating is capped at 150.
  • Use both Galleries on 2nd floor, Founders Hall for the academic fair.

Michael, David, Alfonso and Arlene said it was not off-putting in their personal experiences with college/school searches to be told an open house was at capacity and encouraged to attend another date or, to be put on a waitlist.  Arlene said we could be proactive and use best judgment depending on the length of travel for a family and whether to encourage a later attendance date or not.  While “melt” from event registrations is common, amazingly everyone who registered for the September Open House attended.

Planning for the October 23 Open House is well underway.  We will use the model from September and add additional opportunities for faculty to meet with students.  Highlighting the academic rigor is vital in designing the campus visit.  Beyond the academic fair in the morning during registration, we could add more mock class opportunities for those departments that are class discussion based.  We could also host division lunch meetings with students in the cafeteria and/or Gilmer Room from Noon-1 p.m.  Following that, there could be an optional Meet the Faculty tours in the afternoon for departments.  Some department facilities provide additional tour interest such as the sciences, art, music, and theatre.  We can also be intentional in communicating that the curriculum is designed so students can explore other interests beyond their major, earning minors or even second majors.

Arlene would like department faculty to suggest knowledgeable students from their areas to lead the tours while faculty are welcomed to join in if they so wish. Parents would be encouraged to tour departments with their student.  Important conversations occur on the way home for families following campus visits and we need to be intentional in creating those shared opportunities.

By offering these additional three faculty engagement options to the Open House schedule, there is time for 1-1 faculty interaction and group time for students and parents on department tours.   Group interactions allow students to forge relationships with other students who share their interest and give parents a chance to share in their student’s experience.

Arlene will send a mock schedule to the Ad hoc Admission Committee for review.  Please provide feedback through email.

Although time did not allow further discussion, Arlene shared that CCE will be hosting Transfer Tuesdays and will offer instant decision days where students can bring their transcripts and be evaluated for admission during the visit.  Both adult and traditional students, along with parents, like structure; they want to be told you have x number of classes and these are the classes you will take.

Arlene would like to meet with faculty, along with Roger Degerman, to talk about the Open House schedule and brochure design ideas.  Steve suggested this could be announced as an Ad hoc Admission Committee sponsored lunch.  An outline/agenda for the lunch meeting would be sent to faculty in advance for their review.

The next meeting will be September 28, possibly at 8:30 a.m. in King 108.  Steve will send an email confirmation.  The individual campus visit for students and parents will be on the agenda.

 

Admissions Committee Meeting Minutes, Sept. 1 2015

September 21st, 2015

Ad hoc Admission Committee Meeting

September 1, 2015

2:30-3:30 p.m., Career Center, King 108

Attending: Steve Shapiro, professor of physics, Barb Boyette, assistant academic dean, Michael Dutch, professor of business management, Arlene Cash, vice president for enrollment management, Cyndie Basinger, assistant to vice president for enrollment management

Steve shared that the objective of the Ad hoc Admission Committee is to facilitate communication between faculty and Enrollment Management.  The committee would explore ways in which faculty can support enrollment, discuss trends about prospective students, create a shared vision of expectations, convey ways by which Guilford’s distinctive programs and initiatives can be marketed, and share market place research.

Faculty have assisted in recruiting students in a variety of ways at Guilford including speaking in information sessions, hosting students in classes, meeting individually with campus visitors, attending Open House and Admitted Student programs both on and off campus, conducting mini-class sessions, as well as making phone calls and writing notes.

What seems to be lacking is regularity, consistency, feedback and assessment on the impact these recruiting efforts have served in enrollment and persistence.  The Recruitment Plan from Enrollment needs to address how best to utilize faculty.

With an understanding that the academic experience is critical in the college decision making process, we want to be sure that it is well placed when students visit campus.  There is a plan to customize each visit by connecting students with faculty in their area of interest when they register for their Guilford tour and visit.  The energy and enthusiasm from faculty in the classroom is especially meaningful for visitors who are doing “comparison shopping.”

Admission will look at the Open House activities and dates for the fall and spring semesters.  The Open House agenda may change by offering the campus fair in the morning duing registration for individual interaction and providing an opportunity for students, later in the day, to visit an academic division for small group discussions.  Opportunities to have these programs during the week when there are classes and the campus is more active will be explored.

Intentional parental advising and an official hand-off during orientation to the Academic Dean was another idea raised to help with student retention.

Program dates will be provided to faculty well ahead of time to help faculty plan for their attendance.

Steve will request time for Arlene Cash to talk about Admission and changes for fall open houses at the Oct. 7 faculty meeting.  The suggestion is for her to speak for 5 minutes and leave 10 minutes for questions.

The Moon Room

A Community Forum on Guilford College Faculty Life